Affiliate marketing on Pinterest is a powerful and proven weapon. to grow your affiliate marketing business. If you’re in for the long haul, you need to develop as many sources of traffic as possible. Period.
As an affiliate, you should always be on the lookout for profitable marketing techniques. Although your regular social media platforms are fine, they have limitations, like burying your affiliate links in the news feeds. What if there was a site where you could post your content and affiliate links and actually drive sales on autopilot?
Meet Pinterest, the social media platform that is perfect for affiliate marketing.
What is Pinterest?
Pinterest is a social media platform that allows users to share images and videos. Although it may seem like a site only used for inspiration, it has become a powerful marketing tool.
First, it had more than 445 million monthly active users in the third quarter of 2022, according to Statista. Secondly, about 40% of its users earn more than $75,000 annually, beating other platforms such as Facebook at 29%, Snapchat at 28%, and TikTok at 20%.
All those factors point toward a platform that’s perfect for affiliate marketing.
How Can You Use Pinterest for Affiliate Marketing?
Create An Account
Before everything else, you need a Pinterest personal account that will set you to success. Sign up for free using your email and create a strong password.
1. Create a free Pinterest business account
You want your profile to look professional and legitimate to convert pinners into clients and regular readers. After logging into your new personal account, opt for creating a linked business account instead of converting it into a business account.
While Pinterest discourages spamming the site with multiple accounts, it allows you to have a maximum of three linked business accounts (as of 2023). You can easily switch between them seamlessly using the same email and password. Build each account and add your business description.
But why is a business account necessary? Well, you gain access to an in-depth analysis of your account, boards, and pins. That way, you will have enough information to adjust your marketing strategy.
And you can create three business accounts for one personal account (as of 2023).
2. Optimize your boards for Pinterest SEO
Pinterest is like a search engine for pins and boards. And the key to success on this platform is its search engine optimization features. Pinterest SEO helps your content get ranked and distributed where it’s most relevant.
So use relevant keywords and alt tags when posting on Pinterest. All of these small SEO efforts don’t count for much individually, but the combined impact over months and years is very powerful.
Make sure each post is fully optimized:
- SEO-friendly title
- Powerful image that attracts attention
- Keyword-rich description
- Alt tags
- Linked URL linking to your site
3. Link and claim your website
While your main aim is to promote affiliate links, you still need a website or blog. While you may still use your links directly, it’s best if you have a site to increase your chances of success.
A website is not only a digital space where you can add more affiliate links, but it also gives you a chance to build an email list. You can use that email list to promote your products, services, or other affiliate products.
Remember, the more touch points you have with a potential customer, the higher the chances of making a sale.
Claim your website on Pinterest to get credit for your pins when they are re-pinned. When you claim your website, you’ll also be able to verify it and get access to rich pins.
Here is where the fun begins. You want to design pins that are both visually appealing and informative. Pinterest has three primary formats: Video Pins, Standard Pins, and Idea Pins. (1)
Understand the difference and the purpose of each to better design your pins. You want to use high-quality images and avoid using too much text. Get creative.
1. Add blog post links or affiliate links to pins
The great thing about Pinterest is that you can add links to your pins. That way, pinners will be redirected to your site or the affiliate page whenever they click on it.
Ensure you understand which affiliate links you can use on what pins. And as a general rule, do not include your affiliate links in your pins. Instead, link to your informational page which has your affiliate link on it. It’s the best way to steer clear of trouble over the long haul.
2. Adding disclosures
You must disclose that you’re an affiliate when you’re using affiliate links. The best way to do this on Pinterest is to add a disclosure to your profile. That way, every pin will have a disclaimer attached to it.
You can also toggle the “This is an affiliate link or sponsored product” button when adding links to pins. This way, people will know that you might earn a commission from clicks or purchases made through your pins.
But as a general rule, don’t link to your affiliate offer directly from your pin. Instead, link to a page on your site that promotes your affiliate offer, and then work to convert from there.
3. Publish your pins
Once you’re done creating your pins and boards, it’s time to publish them. Start with your best content and work your way down. Consistency is key on Pinterest, so make sure to pin regularly and analyze your performance.
Affiliate Marketing Training
At Mobile & Passive, we believe Wealthy Affiliate is the best platform to learn affiliate marketing, and build a successful business.
AND, it has an entire Pinterst sub-course that is powerhouse on setting up and and marketing with Pinterest. And you can test drive the program for absolutely free – not even a credit card down.
Affiliate marketing on Pinterest is a great way to earn money over time. By using the platform’s features, you can drive traffic to your website or blog and make money from affiliate sales. Remember to be creative, consistent, and transparent to succeed.
And even after you build a powerhouse Pinterest page, you still need to have a website to do affiliate marketing right. It’s the best path to success, and something that you alone will always own and control
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